We Don’t Meet Standards,We Surpass Them. Did you know that pet food formulation is subjected to stricter standards than most human food? That’s because pet food makes up the entirety of a pet’s diet, so it has to deliver all of the nutrients they need. That’s why pet foods so often use the phrase “complete and balanced.”
Every pet food needs to meet federal (FDA) and state regulatory standards before they get anywhere near your pet’s bowl. Pet food companies can volunteer to follow the Association of American Feed Control Officials’ (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to make sure that their foods result in positive outcomes for real pets.At Purina, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. That’s because we take pride in making sure our foods truly help pets thrive.
The Quality is in the Details. We know what it’s like to obsess over your pet’s nutrition and to wonder what kind of quality assurance goes into making sure a pet food is ready for a pet to eat. After all, most of us have pets of our own. That’s why we work hard to ensure that our products are safe for pets.We’ve spent the last 80 years building our trusted reputation, and we go the extra mile to make sure it stays that way for the next hundred years. To us, no detail is worth overlooking when it comes to taking care of pets.